Category Archives: brand

manufacturing the academic ‘self’ on university home pages

Posted on March 9, 2015 by pat thomson

Ive been interested in academic branding and profiling for a while. I’ve begun to do a much-less-than-systematic trawl through university home pages. You know, the official pages where university staff have to describe themselves. I’m up to about fifty webpages … Continue reading →

Posted in brand, personal webpage, profile, university webpage | Tagged brand, Pat Thomson, personal webpage, profile, university webpage | 26 Comments

what is my brand? huh? my what?

Posted on February 26, 2015 by pat thomson

The Prisoner is now called a cult classic. I’m ancient enough to have watched the original when it showed in Australia in the late 60s. I’m talking of course about the television series in which the hero, played by Patrick … Continue reading →